[Trade Catalogue] Album of Sarotti Chocolate Promotions and Wrappers
Cloth. String ties.
Cloth. String ties.. Very Good. N.d., circa 1920s or 30s. 33 by 26 cm. 11 leaves, material pasted onto 14 pages in total. 39 specimens of the company's wrappers. Sarotti goes back to 1868. We can date this album as post-1918 because that was when the company first introduced the Sarotti Moor as a mascot and trademark, and the Moor is ubiquitous in the materials contained herein. (The company address is given on some of the material as Tempelhof, a part of Berlin to which the company moved its headquarters in 1913.) Nestle's became a majority shareholder in 1929, and after that the brand became local in terms of its marketing recognition. The brand survives, although its ownership has undergone a series of changes -- Nestle's sold off its interest in 1998.
(Inventory #: 005006)
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