Trademarks of the 20's and 30's

San Francisco: Chronicle Books. Near Fine. (c.1985). 3rd printing. Softcover. 0877013608 . [light handling wear only]. Trade PB (B&W and color reproductions) This book "presents a fascinating colletion of the most ingenious designs and devices ever to represent a commercial product or serve. These two remarkable decades were times of sloganism, radio jingles, and visual puns. In terms of graphic design, the trademarks bridges the simplistic naiveté of the early century with the studied sophistication of the Madison Avenue approach. [This] is a book for the graphic designer and commercial artist, and will delight the nostalgia buff and collector of Americana." .