Do you have your own website and want to sell more books and understand where your customers are coming from? Do you want to sell books to new customers? Are you not sure how social media fits into your marketing efforts? Understanding your site’s analytics will help you answer all of these questions. I’ve recorded three video tutorials to help you get started. These three Google Analytics 101 sessions are intended to be an intro. Each is between five and eight minutes in length, but think of them as a college lecture: you’ll need to spend 3-5 times the length of each tutorial learning the terms and maneuvering the analytics on your own site.
Analytics 201 will be recorded and released in the early fall.