[NUTRITION] A Quick Story about Instant Postum

Battle Creek, Michigan: Postum Cereal Co., Ltd., c. 1912. Pamphlet. Color illustrated glossy paper. Near fine. 13 x 8 cm. Color illustrated, folded pamphlet extolling "A BIG NEED" for the beverage - Instant Postum. Charles William Post (1854-1914) invented Postum, a cereal beverage, in 1895. Blaming various ailments on caffeinated beverages, Post heavily advertised this product and successfully scared thousands of caffeinated beverage drinkers to switch to Postum. Instant Postum was invented in 1911. Crisp, clean copy.