[NUTRITION] A Quick Story about Instant Postum
Pamphlet
c. 1912 · Battle Creek, Michigan
by Postum Cereal Co., Ltd.
Battle Creek, Michigan: Postum Cereal Co., Ltd., c. 1912. Pamphlet. Color illustrated glossy paper. Near fine. 13 x 8 cm. Color illustrated, folded pamphlet extolling "A BIG NEED" for the beverage - Instant Postum. Charles William Post (1854-1914) invented Postum, a cereal beverage, in 1895. Blaming various ailments on caffeinated beverages, Post heavily advertised this product and successfully scared thousands of caffeinated beverage drinkers to switch to Postum. Instant Postum was invented in 1911. Crisp, clean copy. (Inventory #: 1980)