The Knox Build-Up Plan

Johnstown, NY: Charles B. Knox Gelatine Co. Inc. , 1941. Staplebound. White printed wraps, Very good. 13 pp. 21.5 x 14.5 cm. The Knox Build-Up Plan is a quick and informative health booklet released by Knox Gelatine advertising the health benefits of drinking unflavored Knox Gelatine in water or fruit juice. Claiming the powder to be pure protein, they boast it as an easy and "non-fattening" way to reduce fatigue. In the literature, they also, as is a key feature of the marketing of the day, clearly remind you to only use the Knox brand, stating that their competitor's products are only 1/8th protein. Crease down center of pamphlet.