Archive of 1970s General Motors design and advertising reference photographs and print advertising proofs

Detroit, MI: General Motors, 1980. Substantial archive of over 750 General Motors (GM) design, assembly, and advertising photographs, 23 contact sheets of vehicles and parts photographs, and 100 print advertising proofs and mockups from the Chevrolet Motor Division of General Motors, dating from 1973 through 1980. Nearly all the materials in the archive are overlaid with Campbell Ewald Advertising Agency watermarks, or bear GM Photographic stamps on the bottom margins or versos. Materials also frequently note catalog numbers and dates in manuscript pencil and ink.

Detailed inventory and additional images available upon request. Please contact us directly.

A vast and insightful archive of distinctly 1970s GM automotive design and marketing. The photographic prints in the archive include approximately 550 photographs and design renderings of vehicles, parts and accessories, as well as emblems and logos, with material relating to the Bel Air, Camaro, Caprice, Chevelle, Chevette, Citation, Impala, Malibu, Monte Carlo, Monza, Nova, and Vega models. Of particular note are 100 proofs and mockups for print advertisements for various Chevrolet vehicles, markedly reflecting the era's fuel crisis and imposing international compact car market.

Photographs largely 11 x 8.5 inches, with some photographs 10 x 8 inches. Advertising proofs and mockups are all on standard letter-size paper. Near Fine overall, with some light edgewear and light creasing at the corners.