Blog Posts tagged "smu"


ABAA Member Marc Selvaggio recently spoke at the opening of an exhibition he curated at Southern Methodist University's DeGolyer Library on Parables of Promise: American Advertising Fiction, 1856-2014. The exhibit aims to cover how American companies have used fiction and storytelling in this genre to sell "material goods, whether plows, windows, patent medicines, cereals, the telephone, bicycles,... [more]

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